WWF (World Wide Fund for Nature) is one of world’s largest conservation organisations. The organisation consists of some 30 National Offices and a further number of Programme Offices.
In 2007 we took part in an international project to find out how much major gift fundraising was taking place outside the USA and Canada. We then did strategic reviews in 7 countries and the international office simultaneously. After that, we carried out a strategic review of the major gifts plans of WWF Denmark and helped them to formulate their Case for Support.